Both Sides Built It: How Zillow and Compass Landed in the Same Place on Pre-Market
For most of 2025 the loudest argument in residential real estate was between a portal and a brokerage. Zillow said a home marketed anywhere should…
Author: Liz Bates
The Case Is Closed: What 2026 Settled About Pre-Market
If you have spent two years waiting for someone to tell you where the pre-market line finally lands, 2026 answered it. Not with a memo.…
Two Studies, One Direction: What Off-Market Homes Actually Sell For
For years the pre-market conversation ran on instinct. Agents who used quiet marketing believed it worked. Agents who did not believed it cost the seller…
What 2,600 Agents Actually Built
Monday’s brief was the four promises. This one is the receipt: what those promises have added up to, as of this week, counted rather than…
Four Promises, In Writing: What the WGP Pledge Commits Us To
Every network an agent joins eventually asks for something. A fee, a slice of the deal, a lead you paid for once and get charged…
Where the Buyers Actually Are: 62 Live Buyer Needs, Mapped
Monday’s brief was the macro picture: 3.1 months of supply in Orange County and a $1,475,000 median, per C.A.R.. This one is narrower and, honestly,…
3.1 Months: The Orange County Number Worth Your Attention
Orange County closed July with 3.1 months of unsold inventory. That is the single most useful number on the page this month, and it is…
13 Cities Where Buyers and Pockets Are Sitting On Top of Each Other
Monday’s brief walked through the mechanics of an off-market match. This one is the map. Below is the actual state of the Who’s Got Pockets…
How an Off-Market Match Actually Happens
Every week a property in Orange County changes hands without ever being publicly marketed. Not through a portal, not through a mailer — through one…
Which Lane Am I In? Four Questions Before You Post
By Liz Bates, Founder & CEO, Who’s Got Pockets · DRE 01434739 Monday’s brief laid out the four situations you can be in under Clear…
